About ArrivaDiva

ArrivaDiva, now in its fourth year working as an artists’ management consultancy for classical musicians.

We work locally and internationally to promote musicians from all over the world. We (Tom Petzal and Mary Kaptein) bring years of experience and a combination of creative and selling skills to the new company and founded ArrivaDiva with the idea that normal agencies only work with world renowned musicians, who in fact don’t need much management at all, but bring in the (commission) money anyway. For the musicians progressing strongly through to the top level, it’s very hard to find an effective international operating management. So we decided to work with fine musicians on their way to the top, focussing especially those who will be brought there by that final creative and expert push.

Tom Petzal - joint Managing Director and Company Scretary
After more than 30 years at the top of his profession as an arts management consultant, Tom is now turning his matchless experience and contacts towards personal and general management.
With a Cambridge honours degree in Modern Languages and a piano scholarship from the Vienna State Conservatoire, Tom first rose to prominence when he was appointed Chief Executive of the Royal Philharmonic Orchestra in his early twenties in the 1970s. He moved on to form his own consultancy advising musicians of every description; conductors; soloists; orchestras; ensembles; singers and composers; as well as charities, government and sports organisations on their development, promotion and financial needs.
Events management is a speciality and Tom was invited to advise on the Queen's Golden Jubilee events in London in 2002.

Mary Kaptein - joint Managing Director and Chairman
Mary is one of The Netherland's most distinguished and acclaimed classical artist's managers, though she only moved into the field as a major career-shift after eighteen years as a roving senior consultant advising Netherlands central government on systems and criteria for their social security management programmes. Soon her administrative skills merged with her artistic insights and deep - seated knowledge of classical music as she first took up an appointment as the chief executive of the Rotterdam Chamber Orchestra, and then set up her own agency, bringing her own company Impresariaat Kaptein quickly and strongly to the fore in the Dutch classical music business.